Infographic: Professional Real Estate Photographers Net More for Your Home

Wondering if using a professional real estate photographer makes a difference in your home sale revenue? Here’s a powerful infographic that illustrates the potential earnings gained by hiring a real estate photographer.

The ROI on real estate photography, exhibited below, proves that stunning home photos not only lead to increased home buyer interest, it shows that your home will sell at a higher cost than it would with less credible and underwhelming photographs.

Professional Photos Net More For Your Home
Source by Ruxta Realty" target="_blank">Download this infographic.

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Seasonal MLS Photographs? Yes. Holiday Décor? Not So Much.

As autumn passes through Bucks and Montgomery counties and winter arrives, Realtors and home owners need to evaluate their seasonal real estate photographs. Should you leave green, summer MLS photos posted on websites for buyers to view while trees shed their leaves or snow is falling? The answer is debatable, but there are clear benefits to updating photographs so the listing is reflective of the current season.

1. Highlight the Home, Not the Listing Age.  Home buyers and renters aren’t typically looking for real estate properties that others have overlooked or passed by; many days on the market can indicate a problem for prospects. Continue reading

Real Estate Photography: Before and After Example

Putting the importance of real estate photography into perspective with one simple example (before and after editing):

Which Victorian home would you like to buy?

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Real Estate Photography Editing Ethics

The importance of real estate photography is increasing. Home buyers are seeking out real estate and rental listings online and image-based social media networks, such as Pinterest and Instagram, are being used for property promotion.

When hiring a real estate photographer, it’s important to discuss image editing and the range in which editing will occur. Real estate photography requires digital adjustments, and those tweaks can be an area of ethical concern. Real estate photographers are challenged to motivate home buyers or renters to visit a property in person, but not to disappoint those visitors on site. When home buyers are disappointed because the photographs were largely misleading, it reflects poorly on the listing agent or owner.

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Increase Real Estate Listing Interest with Pinterest

Perhaps you’ve only heard of in passing, or you’ve embraced it’s somewhat addictive nature and created image boards dedicated to healthy recipes or holiday gift ideas. Pinterest’s rapid visitor growth shows that image-based internet browsing has dramatically changed the way we find inspiration and archive ideas. Have you considered including Pinterest in your online real estate marketing tactics? If you keep your audience in mind, you’ll find that Pinterest can increase property exposure and your website traffic.

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The Importance of Real Estate Photography

[By Ashlee Hall – Featured guest blog post on Michael Torres website – Montgomery County Real Estate Agent]

The Importance of Real Estate Photography – From Clicking to Closing

At least 88% of prospective home buyers use the internet as an informational resource during their real estate search ( With popular real estate syndication sites such as, and and social media networks, consumers are able to proactively find properties on their own.  It doesn’t stop at the computer. 63% of online searches result in a property walkthrough.

What do these developments mean for real estate photography? The pressure is on. Real estate agents need photography that stands out and appeals to the ultimate decision makers, home buyers.

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The Proof is in the Purchase: Real Estate Photography Sells

When it comes to quality photography in the real estate market, its been documented that the impact can be both financial and emotional. These are a few articles on the importance of real estate photos:

Get a Picture-Perfect Home SaleWall Street Journal

 A Picture is Worth a Thousand Dollars. True or False? – Redfin

Quality photos make all the difference in marketing your home – Chicago Tribune