Perhaps you’ve only heard of Pinterest.com in passing, or you’ve embraced it’s somewhat addictive nature and created image boards dedicated to healthy recipes or holiday gift ideas. Pinterest’s rapid visitor growth shows that image-based internet browsing has dramatically changed the way we find inspiration and archive ideas. Have you considered including Pinterest in your online real estate marketing tactics? If you keep your audience in mind, you’ll find that Pinterest can increase property exposure and your website traffic.
It’s proven; Pinterest users are interested in sharing home oriented ideas. As reported by repinly.com, the top Pinterest board category is “home décor” and most Pinterest users follow “home décor” image boards. With that in mind, you can tailor your pins to appeal to Pinterest users.
As a real estate agent, you have greater exposure to professional real estate photographs that can be used to highlight home décor examples on Pinterest. Images with home oriented ideas can be generated right from your listings. When you’re working with a real estate photographer, you’ve got high quality images available, ready to pin. With credible, eye catching real estate photographs, your pins can provide both linking benefits (driving visitors to your website) as well as viral effects (spreading images through repinning).
The webpage source of each image you pin is retained, causing each repin to grow the number of links pointing back to your website or listing. That being said, always pin from your listing when you want to direct traffic to a home for sale using the Pinterest browser button, rather than uploading pictures to Pinterest directly. Even if you’re photos are not a viral hit, their presence on Pinterest is a positive reflection on your website in the eyes of search engines, helping to drive more traffic. Also, potential clients will appreciate that you recognize the impact of Pinterest.
Test out different types of images. Your gorgeous primary exterior photo may not be repined as many times as your close-up shower tile image. When pinning photos from your website or listing, you’ll need to generate descriptions that are user friendly. Generally long descriptions are not going to be initially appealing or be included in searches queried on Pinterest. Stick to popular keyword phrases such as “living room ideas” or “kitchen cabinets.” Ask your real estate photographer to take some more unique and detailed photos of features of the house that Pinterest users will enjoy viewing and pinning.
Just like your other social media properties (Facebook, Twitter, YouTube etc.) you’ll need to generate a following. Include your Pinterest link on your website and email signature. Create your own boards and segment them by Pinterest’s predefined categories. Give your descriptive names to help people find inspiration.
Contact me with any questions regarding your Pinterest efforts and real estate photography needs.